Education Agent Code of Ethics – Ensuring Ethical Standards

Welcome to the Agent Code of Ethics guidebook, a comprehensive resource dedicated to outlining the principles and expectations of fair and ethical conduct for Australia’s offshore and onshore education agents. This guidebook serves as a vital tool for education agents, international students, and partner providers, ensuring the provision of high-quality services within the Australian education and training sector.

Australia has established itself as a global leader in international education, renowned for its high standards and robust quality assurance systems. To maintain and further enhance this esteemed reputation, it is crucial for education agents to adhere to ethical practices that promote transparency, integrity, and professionalism.


This guidebook is structured to provide a clear understanding of the ethical framework and principles that education agents must follow. It is based on the London Statement, a set of seven ethical principles that serve as a foundation for best practices in international student recruitment. These principles are supported by an underlying ethical framework that emphasizes integrity, objectivity, professional competence, transparency, confidentiality, professional behavior, and a commitment to the interests of clients and society.


By adhering to these principles, education agents can ensure they provide accurate, current, and honest information to international students, fostering trust and confidence in their services. The guidebook also emphasizes the importance of transparent business relationships, the protection of minors, and the continuous professional development of education agents.


Whether you are an education agent looking to enhance your professional standards, an international student seeking reliable guidance, or a partner provider aiming to collaborate with ethical agents, this guidebook offers valuable insights and practical guidelines to support your endeavors.


We invite you to explore the contents of this guidebook and join us in upholding the highest standards of ethical conduct in the Australian education sector. Together, we can contribute to a more transparent, fair, and reputable education system that benefits students, agents, providers, and the wider global community.


Ethical Framework

The international education sector expects education agents to adhere to the ethical principles outlined in the ethical framework below:


  • Integrity: being straightforward and honest in all professional and business dealings.
  • Objectivity: not allowing professional judgment to be compromised by bias or conflict of interest.
  • Professional Competence and Due Care: maintaining professional knowledge and service, and acting diligently.
  • Transparency: declaring conflicts of interest to all clients, especially when service fees are charged to both the education provider and the prospective student.
  • Confidentiality: respecting and preserving the confidentiality of personal information acquired and not releasing such information to third parties without proper authority.
  • Professional behavior: acting in accordance with relevant laws and regulations and dealing with clients competently, diligently, and fairly.
  • Professionalism and Purpose: acting in a manner that serves the interests of clients and the wider society, even at the expense of self-interest. Recognising that dedication to these principles earns the trust and confidence of stakeholder groups, including individual clients, the public, businesses, and government.


Introduction to Principles

The Principles section of this guidebook is designed to provide a detailed understanding of the ethical standards and best practices that education agents and consultants should adhere to when recruiting international students. These principles, derived from the London Statement, form the backbone of ethical conduct in the international education sector and are essential for maintaining the integrity and reputation of Australia’s education system.


This section outlines seven key principles that education agents must follow to ensure they operate with the highest level of professionalism, transparency, and responsibility. These principles are not merely guidelines but are fundamental to fostering trust and confidence among international students, education providers, and stakeholders.


Each principle is crafted to address specific aspects of the recruitment process, from ensuring responsible business ethics and providing accurate information to developing transparent business relationships and protecting the interests of minors. The principles also emphasize the importance of professional behavior and continuous improvement through training and professional development.


By adhering to these principles, education agents can guarantee that they act in the best interests of their clients, provide clear and honest information, and create a supportive and ethical environment for international students. This commitment to ethical practices not only enhances the reputation of individual agents but also contributes to the overall prestige of Australia’s international education sector.


In this section, you will find comprehensive explanations of each principle, including practical guidelines and examples to help you implement these standards in your daily operations. By embracing these principles, you are taking a significant step towards excellence in your professional practice and contributing to a fair and ethical global education system.


Explore the following pages to gain a deeper understanding of each principle and how you can apply them to ensure the highest standards of ethical conduct in your role as an education agent or consultant.


Principle 1: Agents and Consultants Practice Responsible Business Ethics

  • Avoid conflicts of interest.
  • Observe appropriate levels of confidentiality and transparency.
  • Act professionally, honestly, and responsibly.
  • Refrain from being party to any attempt by students or others to engage in fraudulent visa applications.
  • Act in the best interests of the student at all times.
  • Declare conflicts of interest.
  • Be transparent about fees paid by students and commissions paid by providers.
  • Provide clear avenues for handling complaints and resolving disputes.
  • Comply with relevant laws and regulations.


Principle 2: Agents and Consultants Provide Current, Accurate, and Honest Information in an Ethical Manner

  • Provide realistic and appropriate information tailored to the individual student’s circumstances, particularly regarding language skills, capacity to pay, and level of study.
  • Specify the rights and responsibilities of the student in the destination country.
  • Refrain from claiming direct government endorsement or privileged relationships with public officials or government members where none exist, such as misuse of national brand logos.
  • Provide a registration number or other identifier on advertising material.
  • Use institutions’ officially approved material when promoting providers with whom agents have agreements.


Principle 3: Agents and Consultants Develop Transparent Business Relationships with Students and Providers Through Written Agreements

  • Agreements should be signed by the student and the agent, as well as by the provider and the agent.
  • Include information on arrangements made by agents and consultants on behalf of the student, such as itemized payment schedules of fees and services, and refund and transfer policies.
  • Provide details on information under Principles 1 and 2, guiding agents and consultants to give appropriate information to students so both parties understand what has been agreed upon.
  • Archive agreements appropriately so they can be made available to the student or an appropriate authority within a reasonable timeframe.


Principle 4: Agents and Consultants Protect the Interests of Minors

  • Ensure the prospective student has adequate representation and support from a guardian and/or legal counsel during meetings with the agent or consultant, and that this is recorded as informed consent before any money changes hands.
  • Ensure the client has the legal capacity to enter into any commitment.
  • Act in accordance with relevant laws and regulations, and deal competently, diligently, and fairly with minors.


Principle 5: Agents and Consultants Provide Current and Up-to-Date Information Enabling International Students to Make Informed Choices

  • Provide information about the accreditations agents have met, the training they have undertaken, the memberships they hold to professional associations, or processes undertaken to become registered and accredited education agents and consultants.
  • Provide information supporting the comparison of qualifications and experience.


Principle 6: Agents and Consultants Act Professionally

  • Participate in training courses and professional development wherever possible.
  • Become members of professional associations and networks that promote and support best practices in recruiting international students.


Principle 7: Agents and Consultants Work with Destination Countries and Providers to Raise Ethical Standards and Best Practices

  • Share information on best practices in recruiting international students by education agents and consultants.



Adherence to these principles is not only a professional obligation but also a commitment to fostering trust, confidence, and excellence within the global education community. By practicing responsible business ethics, providing accurate and honest information, developing transparent relationships, protecting the interests of minors, and continuously improving through professional development, education agents can significantly enhance the quality of their services and uphold the esteemed reputation of Australia’s education system.

Implementing these principles in your daily operations will help you build strong, ethical relationships with students, education providers, and stakeholders. It will also ensure that you act in the best interests of your clients, providing them with the necessary information and support to make informed decisions about their education and future.

As you conclude this section, remember that these principles are not just guidelines but are integral to your success as an education agent or consultant. By embracing these ethical standards, you contribute to a fair, transparent, and reputable education system that benefits everyone involved.

Thank you for your commitment to ethical excellence. Together, we can create a supportive and trustworthy environment for international students, further enhancing the global standing of Australia’s education sector.


Thank you


Thank you for downloading the Agent Code of Ethics guidebook. We hope this resource has provided you with valuable insights and practical guidelines to enhance your professional practice as an education agent or consultant. Your commitment to ethical conduct and best practices is crucial in maintaining the high standards and esteemed reputation of Australia’s education system.


Should you have any questions or require further training, please do not hesitate to contact us. We are here to support you in your journey towards excellence and are happy to provide additional resources and assistance to ensure you can fully implement these principles in your daily operations.


Together, we can create a transparent, fair, and reputable education environment that benefits international students, education providers, and all stakeholders involved.


Thank you once again for your dedication to ethical excellence. We look forward to working with you to uphold the highest standards in the international education sector.


For any inquiries or further assistance, please contact us at [email protected]


Warm regards,