{"id":13330,"date":"2023-11-07T01:18:31","date_gmt":"2023-11-07T01:18:31","guid":{"rendered":"https:\/\/www.educli.com\/blog\/?p=13330"},"modified":"2026-03-03T11:21:18","modified_gmt":"2026-03-03T11:21:18","slug":"social-media-strategies-for-engagement","status":"publish","type":"post","link":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/","title":{"rendered":"Social media: strategies for engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We have created a strategic approach for education providers and agents to attract potential students through social media.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In today&#8217;s era of constant online communication, social media has become an essential tool in the recruitment of prospective students. Institutions of higher learning should use these mediums not just to inform but also to enthrall and excite their audiences. Learn the ins and outs of social media marketing with this detailed guide that covers everything from creating a monthly plan to posting strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Understanding Your Audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Before diving into the mechanics of social media, it is crucial to understand your audience. The target audience typically consists of teenagers and young adults, who tend to spend a lot of time online.<\/span><a href=\"https:\/\/www.instagram.com\/\"><span style=\"font-weight: 400;\"> Instagram<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.snapchat.com\/\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.tiktok.com\/en\/\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/twitter.com\/\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> are popular destinations for these users because they provide access to content that they perceive to be genuine, interesting, and educational.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Crafting a Monthly Structure<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Maintaining regularity and currency is easy thanks to a well-thought-out monthly schedule. Here\u2019s an example of how you might structure your posts:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Week 1: Campus Life<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monday: Showcase campus facilities with a virtual tour on Instagram Stories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wednesday: Post testimonials from current students on Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Friday: Share a day-in-the-life video of a student on TikTok.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Week 2: Academic Excellence<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monday: Highlight a distinguished faculty member on LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wednesday: Share a noteworthy alumni achievement on Twitter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Friday: Post an infographic of recent institutional accolades on Instagram.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Week 3: Admissions and Aid<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monday: Conduct a Q&amp;A session on Instagram Live about the admissions process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wednesday: Share scholarship opportunities and financial aid tips on Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Friday: Post a step-by-step guide to the application process on your blog and share it across platforms.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Week 4: Engagement and Interaction<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monday: Encourage user-generated content with a hashtag contest on Twitter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wednesday: Share an interactive poll on Instagram about new course offerings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Friday: Host a webinar with a panel of students and faculty and promote it across all platforms.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Strategies for Where, When, and What to Post<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Platform Selection:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram is ideal for visually appealing content like campus shots, events, and student work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook is great for longer posts, event notifications, and fostering community through groups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter serves well for quick updates, news, and engaging in broader conversations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn is a platform for showcasing academic achievements and connecting with alumni.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok and Snapchat are perfect for informal, behind-the-scenes looks at campus life.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Timing Your Posts:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze your engagement data to find the best times to post when your audience is most active.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider the time zone of your primary audience and schedule posts accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take advantage of real-time posting during events for live engagement.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Content Creation:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mix informative content with interactive posts. Use stories, polls, and questions to encourage participation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a content calendar to plan and ensure a variety of posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images and videos to make your content stand out.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize your messaging to speak directly to students\u2019 aspirations and concerns.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Engagement Strategies:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage in trending topics with relevant educational twists.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use appropriate and trending hashtags to increase visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage current students to share their experiences online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor and respond to comments and messages promptly.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Evaluating and adapting:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly review analytics to understand what content performs best.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be ready to adapt your strategy based on feedback and engagement levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set clear goals for each platform and adjust your tactics to meet them.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With social media as your primary distribution mechanism, the content marketing feedback loop will take too long. It is common practice to first try out a topic and an angle on social media before investing in developing a longer piece of content. Using social media, we can gauge interest from potential customers who are a good fit for our business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The feedback cycle of social media:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Publish something on social media platform of your choice.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Instantly see if it sparks a dialog, gets reactions, etc<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> See if you can turn some of those public conversations into private conversations that lead to sales conversations. (In our case, prospective students)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Then, start the process of creating longer-form content based on the communication with the prospects\u2014create resources that you can use in the future (other prospective students).<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, create a post about your college \/ courses \/ services on social media first. Then, create a video and post it on your channel. Then, run a private workshop every month to showcase the information to prospective students. Repeat.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Conclusion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Using social media to attract potential students is a dynamic and ongoing process. A well-thought-out strategy, in-depth familiarity with your target demographic, and a flexible content strategy are all essential. Educational institutions can meaningfully engage with prospective students and convert their interest into action by implementing effective strategies and adhering to this monthly structure. This will help them move from a follow to an application. Keep in mind that the point of social media is to connect with others. Fostering a community with prospective students that goes beyond the digital realm and onto the campus grounds requires engaging with them in an authentic and creative manner.<\/span><\/p>\n<p><a href=\"https:\/\/www.educli.com\/en\/contact-us\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> if you wish to get more information about social media planning or execution.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have created a strategic approach for education providers and agents to attract potential students through social media.\u00a0 &nbsp; In [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[131],"tags":[],"class_list":["post-13330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media: strategies for engagement - Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media: strategies for engagement - Resources\" \/>\n<meta property=\"og:description\" content=\"We have created a strategic approach for education providers and agents to attract potential students through social media.\u00a0 &nbsp; In [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Resources\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T01:18:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T11:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jan karel bejcek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jan karel bejcek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/\"},\"author\":{\"name\":\"jan karel bejcek\",\"@id\":\"https:\/\/www.educli.com\/resources\/#\/schema\/person\/54fd2c45b0fa4ad9b939dc8b36f6ec13\"},\"headline\":\"Social media: strategies for engagement\",\"datePublished\":\"2023-11-07T01:18:31+00:00\",\"dateModified\":\"2026-03-03T11:21:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/\"},\"wordCount\":876,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png\",\"articleSection\":[\"International education\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/\",\"url\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/\",\"name\":\"Social media: strategies for engagement - Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.educli.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png\",\"datePublished\":\"2023-11-07T01:18:31+00:00\",\"dateModified\":\"2026-03-03T11:21:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.educli.com\/resources\/#\/schema\/person\/54fd2c45b0fa4ad9b939dc8b36f6ec13\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage\",\"url\":\"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png\",\"contentUrl\":\"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png\",\"width\":2240,\"height\":1260,\"caption\":\"strategies for engagement\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.educli.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social media: strategies for engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.educli.com\/resources\/#website\",\"url\":\"https:\/\/www.educli.com\/resources\/\",\"name\":\"Resources\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.educli.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.educli.com\/resources\/#\/schema\/person\/54fd2c45b0fa4ad9b939dc8b36f6ec13\",\"name\":\"jan karel bejcek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.educli.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5414186195804013cf339072143a850cf991f212e66f228d89ecdb83c387dab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5414186195804013cf339072143a850cf991f212e66f228d89ecdb83c387dab?s=96&d=mm&r=g\",\"caption\":\"jan karel bejcek\"},\"url\":\"https:\/\/www.educli.com\/resources\/author\/jan-bejcek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media: strategies for engagement - Resources","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Social media: strategies for engagement - Resources","og_description":"We have created a strategic approach for education providers and agents to attract potential students through social media.\u00a0 &nbsp; In [&hellip;]","og_url":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/","og_site_name":"Resources","article_published_time":"2023-11-07T01:18:31+00:00","article_modified_time":"2026-03-03T11:21:18+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement-1024x576.png","type":"image\/png"}],"author":"jan karel bejcek","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jan karel bejcek","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#article","isPartOf":{"@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/"},"author":{"name":"jan karel bejcek","@id":"https:\/\/www.educli.com\/resources\/#\/schema\/person\/54fd2c45b0fa4ad9b939dc8b36f6ec13"},"headline":"Social media: strategies for engagement","datePublished":"2023-11-07T01:18:31+00:00","dateModified":"2026-03-03T11:21:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/"},"wordCount":876,"commentCount":0,"image":{"@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png","articleSection":["International education"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/","url":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/","name":"Social media: strategies for engagement - Resources","isPartOf":{"@id":"https:\/\/www.educli.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png","datePublished":"2023-11-07T01:18:31+00:00","dateModified":"2026-03-03T11:21:18+00:00","author":{"@id":"https:\/\/www.educli.com\/resources\/#\/schema\/person\/54fd2c45b0fa4ad9b939dc8b36f6ec13"},"breadcrumb":{"@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#primaryimage","url":"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png","contentUrl":"https:\/\/www.educli.com\/resources\/wp-content\/uploads\/2023\/11\/strategies-for-engagement.png","width":2240,"height":1260,"caption":"strategies for engagement"},{"@type":"BreadcrumbList","@id":"https:\/\/www.educli.com\/resources\/social-media-strategies-for-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.educli.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Social media: strategies for engagement"}]},{"@type":"WebSite","@id":"https:\/\/www.educli.com\/resources\/#website","url":"https:\/\/www.educli.com\/resources\/","name":"Resources","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.educli.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.educli.com\/resources\/#\/schema\/person\/54fd2c45b0fa4ad9b939dc8b36f6ec13","name":"jan karel bejcek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.educli.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5414186195804013cf339072143a850cf991f212e66f228d89ecdb83c387dab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5414186195804013cf339072143a850cf991f212e66f228d89ecdb83c387dab?s=96&d=mm&r=g","caption":"jan karel bejcek"},"url":"https:\/\/www.educli.com\/resources\/author\/jan-bejcek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/posts\/13330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/comments?post=13330"}],"version-history":[{"count":1,"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/posts\/13330\/revisions"}],"predecessor-version":[{"id":17636,"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/posts\/13330\/revisions\/17636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/media\/13331"}],"wp:attachment":[{"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/media?parent=13330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/categories?post=13330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.educli.com\/resources\/wp-json\/wp\/v2\/tags?post=13330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}