Course Content
Marketing staff induction
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3 Topics
Welcome
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Company information
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Staff orientation
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Overview of international education
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5 Topics
International education
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CRICOS
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ESOS and National Code
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Regulators
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Overseas Students Ombudsman – OSO
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Job description
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4 Topics
Job description
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Responsibilities
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Marketing strategies
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Agents monitoring
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Marketing of the college
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8 Topics
Our product
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Marketing activities
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Marketing of the college
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Advertising
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Social media
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Social media calendar and audience
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Recruitment of an overseas student
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Websites and online marketing
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Agents
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6 Topics
Education agents
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Agents management
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Agents – ethics
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Agents in PRISMS and websites
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Agents selection and appointment process
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Managing agents in CRM
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Admissions
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7 Topics
Student visa requirements
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Admission requirements
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Criteria of student visa
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Assessment levels and applications from another visa
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Checklist for student visa application process
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Formalisation of enrolment
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Genuine Student / Genuine temporary entrants
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Student support
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3 Topics
Students orientation
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Student support
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Customer services
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Our systems
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2 Topics
Student management systems – CRM
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Learning Management Systems – LMS
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