Marketing staff induction

Course Content

Marketing staff induction
3 Topics
Welcome
Company information
Staff orientation
Overview of international education
5 Topics
International education
CRICOS
ESOS and National Code
Regulators
Overseas Students Ombudsman – OSO
Job description
4 Topics
Job description
Responsibilities
Marketing strategies
Agents monitoring
Marketing of the college
8 Topics
Our product
Marketing activities
Marketing of the college
Advertising
Social media
Social media calendar and audience
Recruitment of an overseas student
Websites and online marketing
Agents
6 Topics
Education agents
Agents management
Agents – ethics
Agents in PRISMS and websites
Agents selection and appointment process
Managing agents in CRM
Admissions
7 Topics
Student visa requirements
Admission requirements
Criteria of student visa
Assessment levels and applications from another visa
Checklist for student visa application process
Formalisation of enrolment
Genuine Student / Genuine temporary entrants
Student support
3 Topics
Students orientation
Student support
Customer services
Our systems
2 Topics
Student management systems – CRM
Learning Management Systems – LMS
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