Why Honest Marketing Matters More Than Ever in International Education
Why Honest Marketing Matters More Than Ever in International Education
jan karel bejcek Why Honest Marketing Matters More Than Ever in International Education
In today’s competitive international education landscape, it’s tempting for some to oversell, overpromise, or use “creative marketing” to attract students. But under Standard 1 of the National Code 2018, the rules are clear – every course description, every ad, and every promise must be accurate and transparent.
Misleading marketing doesn’t just breach compliance, it damages trust, undermines genuine providers, and weakens the credibility of the entire sector. If we want to rebuild confidence in Australian education, we must start by ensuring truth in every message we share.
#InternationalEducation #Compliance #NationalCode2018 #Standard1 #EducationProviders #ASQA #CRICOS #EducliIn today’s competitive international education landscape, it’s tempting for some to oversell, overpromise, or use “creative marketing” to attract students. But under Standard 1 of the National Code 2018, the rules are clear – every course description, every ad, and every promise must be accurate and transparent.
Misleading marketing doesn’t just breach compliance, it damages trust, undermines genuine providers, and weakens the credibility of the entire sector. If we want to rebuild confidence in Australian education, we must start by ensuring truth in every message we share.
#InternationalEducation #Compliance #NationalCode2018 #Standard1 #EducationProviders #ASQA #CRICOS #Educli
