Most organisations had to deal with both technological and human problems when COVID-19 suddenly appeared.

Making investments to prepare teachers to teach online turned into a race against time, with some teachers performing better than others. According to the COVID age of online learning, “good online courses do not have to be high-tech, but the support and quality learning is what matters.”

When it comes to the technological challenge, this is a frontier that has been pushed by MOOC pioneers over the last few years and is now a playground for various platforms and investors who are working around the clock to develop the greatest online learning environments and experiences.

But what about the audience?

Higher education institutions will need to pay more attention to student preferences as students are now better able to choose how they wish to be taught. The era of the student consumer has here, and institutions must adapt significantly to meet their needs. We must make an effort to comprehend student preferences in order to avoid taking them for granted. “Students want to be in control of their education, including how they learn, what they like, and what kind of support they need. They will customise their education and pick the providers who can best meet their needs.”

Planning for quality

We have reached a stage where there is no turning back in terms of students’ new expectations for online learning. What is the most effective course of action?

During this unexpected and disruptive period, actively participate in social media discussions regarding your college, rival schools, and studying in general. Ask students how they are adjusting to the new teaching style :

What are they happy with?
What would they like to see or do more of?
What is not working for them?

Introduce techniques to enhance your instruction by:

  • Check in on what your competitors are doing. What are they saying in their emails and other communications to students? What learning platforms are they using? What are they doing that is working well and giving them a potential recruitment advantage?
  • Have your technical support staff address any common challenges students are having (e.g., forgotten passwords, browser problems, etc.) and make sure staff is ready to quickly help them with those issues.
  • Engage in online communications with students – chatbots, online chat, whatsapp.

The majority of students accepted the switch from in-person to online learning early in 2020 because they recognised how the epidemic will affect everyone, including schools. But endurance is a finite quality. They’ll need easy instruction and a high-quality online learning environment going forwards.

We can assist you with technical assistance, online learning, and delivery techniques. For a free consultation, get in touch with us today.

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